Engage with your customers online

Expertise required for social content is as follows;

Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

  • Marketing / business strategy expertise: - Clearly identify / define the message that needs to be propagated.
  • Social media expertise: - Social media tonality & customer behavior expertise.
  • Brand expertise: - Understanding of the brand guidelines (including font/usage etc).
  • Pure content writing capabilities: - Language, grammar and spellings to match the customer or target audience. Different expertise is required for long body (articles, etc) and short body copy (Facebook posts, Twitter posts, Forum participations, etc).
  • Graphic designing expertise: - Includes illustrations & designing expertise

How do I ensure that I am able to engage with my target audience ?

This seems to be the question that every brand grapples with on an ongoing basis. Developing a social media campaign seems to be flavor of the season. But do you know what engagement really means?

What is the message that you are looking to propagate with the campaign? What is the engagement attribute for the campaign? How does your message link with the engagement?

For any viral campaign to be successful, the engagement design needs to be powerful enough that the audience participates and share. Participation in itself is not the end objective, unless the user shares and hence viralizes it.

A very engaging audience that doesn’t promote the brand and a campaign that promotes the brand very effectively but that very few people engage with are both examples of failed campaigns.


Talk to an expert now, call on 9944 320008 for more information.